When In The Frow’s Victoria Magrath got married in Provence in August 2019 she wore a Phillipa Lepley couture wedding dress and evening gown. Here we share the story of the dresses’ creation.


Victoria Magrath of inthefrow stands in front of a flower arch with her husband in a Phillipa Lepley dress carrying her bouquet.


In February 2019 Phillipa Lepley was commissioned to design two couture wedding dresses for YouTube and Instagram star and author Victoria Magrath of In The Frow. Seven months later Victoria tied the knot in Provence, in what was a stunningly beautiful and stylish affair.



Phillipa says, “Victoria was a joy to work with! I thoroughly enjoyed the experience throughout of creating perfect bespoke frocks for her special day. We spent lots of time together, and we had lots of fun!”


A sketch of Victoria Magrath's wedding gown by Phillipa Lepley.

Phillipa’s Sketch of Victoria’s Wedding Dress


Victoria chose a corseted, silk crepe wedding dress with an Italian duchess satin band at the neckline, and delicate ‘tagliatelle’ duchess satin straps.


Victoria Magrath of inthefrow stands whilst her Phillipa Lepley wedding gown is buttoned up.


A Phillipa Lepley inner corset defines the waist, the silk crepe dress is moulded over the corset and skims the hips before falling into a full, undulating skirt with a dramatic long train. Intricate, cleverly-cut panelling through the dress further enhances the silhouette. Each seam and panel was drawn on Victoria in her ‘Toile Fittings’ to ensure they were the perfect proportion for her tiny frame.


Victoria Magrath of inthefrow stands whilst her Phillipa Lepley wedding gown is buttoned.


The duchess satin band and straps at the neckline were refined in scale and dimension to complement Victoria’s petite frame perfectly. The rich, structured satin of the band has been manipulated to sit slightly away from the body – a feature Victoria loves – to further frame her delicate features.

Victoria says: “Working with Phillipa was an experience that I will never forget. Phillipa is so warm with the kindest heart and so the love she has for her work radiates throughout everything she does. The process of customising my dresses was so special and Phillipa allowed me to dream when it came to what I hoped for. From measurements to silk fittings and the finishing touches, the whole team were so welcoming and warm but with a professional sophistication that you would expect. I couldn’t recommend a Phillipa Lepley experience and Couture dress any more – it was the perfect choice for me and for anyone who wants that something extra special


Victoria Magrath’s Wedding Veil


Victoria’s hand-embroidered veil is a beautiful example of all that is possible when creating a bespoke, Phillipa Lepley piece. The single tier veil was made from the finest French vintage loom woven silk tulle. It features embroidery of white roses, Baby’s Breath, Erigeron, Maiden’s Hair Fern, Lavender and two bees hidden within the design. All these elements were chosen and designed with Victoria to create a personal and bespoke veil.


Victoria Magrath of inthefrow stands in Provence countryside with her new husband wearing her wedding dress by Phillipa Lepley


Victoria chose to incorporate some of her favourite flowers, as well as two bees, as a nod to Manchester where she is from. Cut to finish around two feet beyond the end of the train of the dress, the embroidery spreads and grows organically up the veil. It is extremely detailed but incredibly refined and delicate; an heirloom piece she can keep forever.



Selina Sparkle Organza Var


For the evening, we created a shorter, frothy tulle and hand beaded strapless dress for Victoria to party in.


A sketch of Victoria Magrath's Wedding Dress designed by Phillipa Lepley

Phillipa’s Sketch of Victoria’s Evening Dress


Again made with a Phillipa Lepley corset within, the crescent necklined bodice has been entirely hand-encrusted with diamantes and crystals of varying scales and shapes. The multi-faceted beads sparkle as Victoria moves.


To add personal detail to the wedding dress, The Phillipa Lepley Team embellished a ‘V’ and ‘A’ (Victoria and her new husband’s initials) into the very low, almond-shaped back neckline of the dress. Each letter has been made up of crystal and diamanté ‘navette’ stones, nestled into the decadent beading of the bodice. Every bead has been skilfully positioned and patiently hand-sewn on in our Chelsea atelier.


Victoria Magrath of inthefrow stands in her tulle and crystal evening wedding gown designed by Phillipa Lepley at her reception.


The voluminous, 3/4 length tulle skirt has been made with layer upon layer of finely gathered tulle to give a fun and balletic feel to the dress. The very top layer of the skirt has been lightly scattered with the most delicate crystals, ensuring that the dress subtly glimmers from every angle. The skirt was finished with hidden pockets, skilfully concealed within the layers of tulle.


Susannah Garrod's Painting of Victoria Magrath's Wedding Dress

Susannah Garrod’s Painting of Victoria Magrath’s Wedding Dress


Phillipa commissioned her favourite fashion illustrator Susannah Garrod to paint a picture of Victoria in her wedding dress. She gave the picture to Victoria as a surprise at the final fitting.





Video by Kyle Galvin

Wedding photography by Rob Walker and Lyndsey Goddard


Phillipa Lepley is widely recognised as being the leading British couture wedding dress designer. Her wedding dress shop in London, Chelsea, has over 50 dresses, all of which have been made in England from start to finish at her atelier. Virtual consultations are also available via phone, email or video conference with a senior, highly experienced member of the Phillipa Lepley team.